Variable name;Label;Description;Data type;Values / Coding;Notes
q01_media_id;Media identifier;Anonymous identifier assigned to the media organization represented by the respondent.;Text;M01, M02…;If a respondent represented more than one media organization, multiple identifiers are provided and separated by commas.
q02_media_type;Media type;Type of media organization represented by the respondent.;Categorical;"online media; print media; television; radio; other";—
q03_geography;Geographic coverage;Variable not included in the public version of the dataset.;—;—;Removed during anonymization because, in combination with other variables, it could contribute to the indirect identification of respondents or media organizations.
q04_respondent_role;Respondent role;Generalized role of the respondent within the media organization.;Categorical;"manager; editor; journalist";Original job titles were generalized during anonymization.
q05_coverage_frequency;Frequency of community coverage;Frequency of covering the life of small territorial communities in media content.;Ordinal;According to the response options in the questionnaire;—
q06_coverage_capacity;Coverage capacity;Assessment of the media organization's ability to cover all territorial communities in the region.;Categorical;According to the response options in the questionnaire;—
q07_underrepresented_communities;Underrepresented communities;Territorial communities that, in the respondent's opinion, receive insufficient media coverage.;Text;Free text;Some responses were minimally edited during anonymization.
q08_information_sources;Information sources;Main sources of information used when preparing stories about local communities.;Multiple choice;Multiple values separated by commas;—
q09_topic_initiator;Topic initiator;Main initiators of topics and story ideas related to local communities.;Categorical;According to the response options in the questionnaire;—
q10_public_participation;Public participation in agenda setting;Frequency of involving community members in suggesting topics for media coverage.;Ordinal;According to the response options in the questionnaire;—
q11_hyperlocal_awareness;Awareness of hyperlocal journalism;Respondent's familiarity with the concepts of hyperlocal media and hyperlocal content.;Categorical;According to the response options in the questionnaire;—
q12_hyperlocal_practice;Self-assessment of hyperlocal practice;Respondent's assessment of whether their media organization follows the principles of hyperlocal journalism.;Categorical;According to the response options in the questionnaire;—
q13_hyperlocal_examples;Community coverage practices;Editorial approaches used to cover the life of territorial communities.;Multiple choice;Multiple values separated by commas;—
q14_community_belonging_markers_frequency;Frequency of community belonging markers;"Frequency of using linguistic markers expressing community belonging (e.g., ""we"", ""our community"", ""community"") in media content.";Ordinal;According to the response options in the questionnaire;—
q15_sources_without_official_channels;Information sources for communities without official communication channels;Ways of obtaining information about communities that do not have official websites or active social media pages.;Text;Free text;—
q16_need_for_community_media;Need for dedicated community media;Respondent's opinion on whether each territorial community should have its own dedicated media outlet.;Categorical;According to the response options in the questionnaire;—
q17;Excluded question;Question not included in the public version of the dataset.;—;—;Removed during dataset preparation because responses contained direct links to media publications that could facilitate the indirect identification of respondents or media organizations.
q18_community_representation;Representation of communities in media coverage;Assessment of how territorial communities are represented in journalistic content.;Categorical;According to the response options in the questionnaire;—
q19_main_challenges;Main challenges of local media;Main problems and challenges faced by local media organizations.;Text;Free text;Some responses were minimally edited during anonymization.
consent;Informed consent;Variable not included in the public version of the dataset.;—;—;Removed because all participants provided informed consent before completing the questionnaire, and the variable has no analytical value.